It started with a feeling

The kind that says: “I want to be held by what I wear — not squeezed, poked, or zipped into something I hate.” JSSST started with one simple truth: we were so done wearing things that didn’t feel like us. You know that feeling when you try something on and it’s cute, but… it’s just not it? Too tight, too stiff, too not-you. We wanted clothes that felt like a hug. That made you look in the mirror and say, “Yeah, that’s me.” So we made them. With every stitch, we thought about real women. Real bodies. Real moods. We’re here for the soft girls, the bold ones, the ones figuring it out, and the ones owning it. We believe in second-skin comfort, confidence you can throw on, and community that lifts you up. Because when women feel good, they do everything better — louder, freer, and on their own terms. JSSST is for the days you need comfort, and the nights you need to show up.